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Golin (PR firm)
Golin is a communications firm owned by the Interpublic Group (IPG) and established in 1956. It has approximately 700 employees, 34 offices and $150 million in revenue. Its larger clients include Dow Chemical, Johnson & Johnson, McDonald’s, Toyota Motor and Wal-Mart.〔By Stuart Elliott, The New York Times. THE MEDIA BUSINESS: ADVERTISING – ADDENDA. Founder Retires At Golin/Harris. June 27, 2003. Section C; Column 5; Business/Financial Desk; Pg. 4〕 Golin was acquired by Weber Shandwick in 1989 and merged with the Nixon Group in 2002.〔http://www.holmesreport.com/news-info/1803/GolinHarris-Acquires-The-Nixon-Group.aspx〕
Golin made a transition to abandon generalist roles like "account executive" to creating four specialist titles; strategists, creators, connectors and catalysts. They created "mission control centers" similar to what Pepsi has done for Gatorade in London, New York and San Francisco focused on real-time social media engagement.〔 In 2012 Golin won Dove as a client.〔Hannah Crown, prweek.com. "(Dove drafts in Golin for consolidated brief )." Tuesday, 31 July 2012〕
==References==
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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